Thursday, June 11, 2009

MTV’s PR Department Posts Half Hearted Response Blog to Try and Counter Our Efforts

The entire ARWDC team would like to welcome MTV’s PR machine to the battle over Real World: DC.

At 8:01 this morning, the ProRealWorldDCblog went live to an audience of…well 5 our ARWDC’s editors. While many of our contributors’ better professional instincts tell us not to bring attention to them because they are so far behind the curve on this, from an entertainment perspective, it was too good NOT to share. The blog REEKS of astroturfing. For those of you who are unfamiliar with the term, this, via Wikipedia:

Astroturfing is a word in English describing formal political, advertising, or public relations campaigns seeking to create the impression of being spontaneous "grassroots" behavior, hence the reference to the artificial grass, AstroTurf.

The goal of such a campaign is to disguise the efforts of a political or commercial entity as an independent public reaction to some political entity—a politician, political group, product, service or event. Astroturfers attempt to orchestrate the actions of apparently diverse and geographically distributed individuals, by both overt ("outreach", "awareness", etc.) and covert (disinformation) means.

Astroturfing may be undertaken by an individual pushing a personal agenda or highly organized professional groups with financial backing from large corporations, non-profits, or activist organizations. Very often the efforts are conducted by political consultants who also specialize in opposition research.

As Berg pointed out to me, the comments show no knowledge of the area that wouldn’t be known using Googlemaps. Further, they are kinda, “checked” out, and the blog shows no real community behind the content.

DC Badger had this to add: Further, the blog is actively soliciting contributors, I mean why would you have to solicit contributors if there is SO many people who are pro-Real World DC? This site has been active and well-covered for DAYS. If some pro-Real World Washingtonian had organically stumbled upon us on Monday via Wonkette and had a problem with us, they would have had their blogspot up immediately. NOT first thing in the morning after MTV saw a very organized presence from us at last night’s ANC meeting. (Something they would have enjoyed further if they had bothered to show up).

I am left to believe this is MTV’s half hearted attempt to counter our mojo, and hell, I welcome them to the table. I do ask them for one favor: instead of trying to hide behind fake community blogs and ANC meetings, why don’t you come out from behind the curtain and engage us directly.


Garrett said...

Because engaging you directly requires balls and a spine, neither of which the execs at MTV have, evidently. Keep up the good fight.

cbeec said...

Just checked it out. "Make our pro-Real World Dupont voice known." Awesome. It's funny AND pathetic!

meanjean said...

I'm from the hood too. I look forward to following your chronicle!

Anonymous said...

Wow. How lame of them.

I'm glad this blog is affecting them so negatively that they felt the need to respond. /orange text

[for those who don't know: /orange text = sarcasm]

Anonymous said...

I visited their site this morning and laughed about how ridiculous it is. My favourite was that they quoted the Washington Post article as being indicative of support...I don't think they actually read it.

Alex said...

while I'm not a big fan of your blog, I love the premise...and the lameness of a PRO-rw blog is mindblowing (mindblogging?). As a fellow hater: hate on.